You may have noticed that we’ve recently gone through quite a makeover. But what’s changed runs deeper than just our looks. We’ve done a little soul-searching and have gone through a rebranding that reaffirms what has always made us the company we are: a commitment to innovation, a better IT Service Management experience, and our customers. So let us reintroduce ourselves. Hi, we’re Cireson. And this is our story.
Why Did Cireson Rebrand?
Cireson was founded in sunny San Diego, CA in 2011 to be the leading innovator in Microsoft IT Service Management. Our original product was Service Manager Portal (SMP), a suite of apps and a web portal that enhanced the experience of Microsoft System Center Service Manager (SCSM). In 2021, we introduced Tikit, a modern, next generation, AI-powered service desk for Microsoft Teams that we built from the ground up to natively integrate into the Microsoft cloud. But our Tikit and Service Manager Portal products, and customers, existed in almost entirely separate worlds. Our SMP customers may not have known about the exciting things we are doing with Tikit. And our Tikit customers may not have recognized the rich history of the company called Cireson who was behind the Tikit product. With our Cireson rebrand, we wanted to bring together all of our offerings and communities under one roof to create one vibrant, cohesive identity.
As Director of Customer Success Geoff Ross puts it, “Why juggle two brands when you can have one supercharged powerhouse? With our new look and unified platform, we’ve brought our products under one roof—because even software likes a good family reunion. It’s sleeker, it’s smarter, and it’s got more energy than a triple-shot espresso. Welcome to the new Cireson: same great brains, now with extra buzz!”
What’s Included in the Cireson Rebrand and Tikit Rebrand?
- New Website: the Tikit website moved to cireson.com, which was reimagined to incorporate better content for SMP, new content for Tikit, and upgraded navigation
- New Help Portal: An upgraded support hub for a better ticketing experience for both SMP customers and Tikit customers
- Unified Knowledge Base: The Cireson Knowledge Base (formerly SMP focused) and the Tikit Help Center were brought together and refreshed as a singular resource for the entire Cireson Community to connect and learn
- Modern Visual Identity: A refreshed logo and color palette featuring sun-drenched hues and cool, grounded tones to reflect energy, clarity, and growth
- Customer-Centered Experience: Improved resources, centralized knowledge base, and easier access to product content —designed with users in mind
“The new brand marks more than a visual refresh—it represents our culture of innovation and our belief in delivering user-first, AI-powered experiences inside the tools people love,” says Adam Dzyacky, Director of Product Management. “This transformation is all about simplifying the service experience—fewer clicks, faster resolutions, and support that lives where your users do.”
Bringing Even More Automation and Intelligence
How Was the New Look for Cireson and Tikit Decided?
We thought long and hard about how to present ourselves in a way that preserves the spirit of being genuine and connecting with customers but that also showcases our commitment to innovation and fun, which has been at the heart of the Tikit product. We wanted people to feel something, a kind of energy, so we landed on a new color scheme that is vibrant, upbeat, and full of personality. Our warm sun-drenched Coral and Marigold hues are complemented by the refreshing coolness of Pacific Blue for a playful and balanced palette that feels dynamic, yet harmonious. These fresh and modern colors work together to evoke creativity, optimism, and innovation while maintaining our youthful, grounded base.
Our Guiding Principles
Integrity
Innovation with Purpose
Human-Centered Design
World-Class Customer Service
Reliability
Fun
As demand grows for seamless, AI-powered support within collaboration platforms and service delivery shifts toward conversational, embedded experiences, our new identity highlights our focus on meeting users where they are. We’ve reimagined the service desk for the Teams era—smarter automation, intuitive chat-based workflows, and AI that anticipates user needs.
What Does This Mean for Customers?
At Cireson, we believe great things happen when everything comes together—and that includes our products. With our refreshed branding and unified platform, we’ve brought our solutions under one roof to make life simpler, smarter, and more seamless for our customers. No more bouncing between sites or wondering where to find what—now it’s all in one place, with a bold new look to match.
But our Cireson rebrand doesn’t stop at a fresh coat of paint. Our new Knowledge Base, Help Portal, and Community are now fully integrated across both products, giving you a single destination for support, learning, and collaboration. Whether you’re troubleshooting, exploring new features, or connecting with fellow users, everything you need is just a click away.
The new Cireson brand is a continued evolution of our commitment to sharing the heart of our culture with our customers. We’re a fun, switched-on, and approachable team—and we want every interaction with us to reflect that. Our new website brings this to life with a more vibrant, user-friendly experience that makes it easier for customers to find the information they need in a clear and welcoming way.
A Message from Leadership
“We’re incredibly proud of what our team and community have accomplished over the past 15 years,” says Cireson Co-Founder Paul Sutton. “Looking ahead, we’re energized by the transformative potential of AI in IT Service Management and the new value it enables our customers to deliver. With our steadfast commitment to Microsoft technologies, we believe the next chapter will be our most innovative and impactful yet.”
It’s a new era for Cireson—more connected, more energized, and more committed than ever to helping you get the most out of your IT investments. Welcome to the future of streamlined service management.
